Eyewear Options for Everyone
We’ve got eyewear options for the entire family, in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Book AppointmentShop our frames and sunglasses collection from the comfort of your home!
Our Brands

BEBE
BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

William Morris London
In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs that continually evolve. From humble beginnings to what is today a successful global brand, William Morris London employs staff, agents, and distributors worldwide.
Come Visit Us
We are located on Raymond St, just South of Emerald between St. Al’s and the Mall with plenty of parking around the building.

Our Address
- 700 N. Raymond St.
- Boise, ID 83704
Contact Information
- Phone: 208-375-3871
- Fax: 208-321-1765
- Email: [email protected]
Hours of Operation
- Monday: 8:00 AM – 5:30 PM
- Tuesday: 8:00 AM – 6:00 PM
- Wednesday: 8:00 AM – 5:30 PM
- Thursday: 8:00 AM – 6:00 PM
- Friday: 9:00 AM – 12:00 PM
- Saturday: Closed
- Sunday: Closed
Our Brands
We carry all major brands of contact lenses, including B&L, Alcon, CooperVision, and Johnson&Johnson. No matter what your preference is for your contact lenses, we have you covered. Along with comprehensive contact lens exams and fittings, we can find the right specialty contacts for your unique visual needs.